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Chip Design Authors: Jnan Dash, Jason Bloomberg, Trevor Bradley, David Strom

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3LCD Achieves Projection Industry Milestone: 90 Million Chips Shipped

LOS ANGELES, Oct. 15, 2013 /PRNewswire/ -- 3LCD, the world's leading projection technology has surpassed 90 million chips shipped, a ground-breaking achievement in the projection industry. A trusted partner and industry leader for nearly 25 years, 3LCD is the choice technology for projection needs worldwide and powers the majority of education, business and home theater projectors. 

Since its introduction in 1988, 3LCD has consistently contributed to advancements in image quality, road-tested reliability, energy efficiency and overall performance. The innovative three-chip design delivers vibrant, true-to-life images with up to three times higher Color Brightness[1] and nine out of 10 people prefer images from 3LCD projectors over 1-Chip DLP[2].

In 2013, 3LCD showed continued leadership in the Americas front projection market among traditional projector buyers[3] – those looking for projectors touting 500 Lumens or more.  

"This has been a paramount year for 3LCD and we could not have achieved 90 million chips shipped without the unfailing support of our manufacturers and customers," said Tim Anderson, senior product marketing manager for 3LCD. "The milestone further supports our market leadership positioning and commitment to quality and we're excited to see what's in store for the future."

3LCD offers a number of competitive technology advantages, including:

  • 3-Chip Optical Engine: All 3LCD projectors use a 3-chip optical engine to deliver incredibly bright, true-to-life color.
  • High Color Light Output: 3LCD projectors deliver high Color and White Brightness so images, video and text always look their very best.
  • Brighter Colors: 3LCD delivers up to three times higher Color Brightness[1]
  • Road-Tested Reliability: 3LCD technology has consistently been the choice of users who demand long-life performance and reliability.

For more information about 3LCD technology and the wide variety of products and leading manufacturers that use it, visit www.3LCD.com.

About 3LCD Technology
3LCD is the world's leading projection technology, delivering unbelievably bright and natural color, amazing detail and road-tested reliability. Using an advanced, 3-chip optical engine, 3LCD offers full-time color for brilliant quality images. 3LCD is based on LCD technology, which is used by leading manufacturers worldwide for the ultimate viewing experience in flat panel TVs and projectors. To find out why more users choose 3LCD than all other projection technologies combined and to get the latest list of leading companies offering 3LCD technology in their products, visit the 3LCD website at http://www.3LCD.com

[1] Compared to leading 1-chip DLP based on NPD data, July 2011 through June 2012. Color Brightness (Color Light Output) measured in accordance with IDMS 15.4, Color Brightness will vary depending on usage conditions.

[2] Leading 3LCD and 1-chip DLP business and education projectors selected according to NPD data as of July 2013.   Independent U.S. Research conducted by Radius Research (July 2013), results confirmed at a 99% confidence level.

[3] Data source: Pacific Media Associates, 2013


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