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Chip Design Authors: Jnan Dash, Jason Bloomberg, Trevor Bradley, David Strom

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MediaTek Appoints Johan Lodenius as Its New Chief Marketing Officer

HSINCHU, Taiwan, Dec. 20, 2012 /PRNewswire/ -- MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions, today announced that Johan Lodenius has been appointed as Corporate Vice President and Chief Marketing Officer (CMO). In the role of CMO, Lodenius will lead a corporate marketing organization responsible for global marketing and business development. He will report to MK Tsai, Chairman of MediaTek.

"Johan possesses outstanding marketing and product strategy skills," Tsai said. "His experience with growing new business into world-leadership and building successful new companies from the ground up makes him uniquely well positioned in the industry. I am pleased to announce Johan as our chief marketing officer."

A seasoned industry veteran, Lodenius started his career in 1988 as a chip design engineer at Ericsson and was the original Senior Vice President of Marketing and Product Management for Qualcomm's QCT division. During Johan's tenure from 1996-2004 Qualcomm grew its chipset business from a small internal ASIC team to become the world's leading wireless semiconductor supplier. Since then Johan founded and managed several new technology companies including Coresonic, a DSP core company that was acquired by MediaTek earlier this year.

About MediaTek Inc.

MediaTek Inc. is a leading fabless semiconductor company for wireless communications and digital multimedia solutions. The company is a market leader and pioneer in cutting-edge SOC system solutions for wireless communications, high-definition TV, optical storage, and DVD and Blu-ray products. Founded in 1997 and listed on Taiwan Stock Exchange under the code "2454", MediaTek is headquartered in Taiwan and has sales or research subsidiaries in Mainland China, Singapore, India, U.S., Japan, South Korea, Denmark, England, Sweden and Dubai. For more information, please visit MediaTek's website at www.mediatek.com.

SOURCE MediaTek Inc.

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