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Phoenix Technologies Appoints Kelly Wu to Lead Enhanced Effort in Greater China Region

Company Appoints Kelly Wu as Vice President, General Manager of Phoenix Greater China, Chairman of Phoenix's Greater China Management Council and Vice President of Global Embedded Sales & Marketing

MILPITAS, Calif., April 12 /PRNewswire-FirstCall/ -- Phoenix Technologies Ltd. (Nasdaq: PTEC), a global leader in core systems software, today announced that Ms. Kelly Wu has joined the Company as Vice President and General Manager of Phoenix Greater China, Chairman of Phoenix's Greater China Management Council and Vice President of Global Embedded Sales & Marketing, effective April 12, 2010. In these roles Ms. Wu will be responsible for integrating and coordinating resources pertaining to sales, R&D, engineering and personnel, as well as further developing the embedded equipment market by leveraging her extensive knowledge in the field.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070410/SFTU048LOGO)

Ms. Wu was appointed following a customer satisfaction survey and a series of discussions with Phoenix's customers and employees in Taiwan. Findings from the survey indicated strong business demand and R&D momentum in the Greater China market. Ms. Wu brings to Phoenix more than two decades of distinguished experience in the PC market. As Phoenix's top executive in the region, she will be charged with addressing prevalent local customer demand and providing new insights into market dynamics for the purpose of developing and implementing new strategies to best address this growing market opportunity as the Company restores its focus on the core BIOS business. Ms. Wu will report directly to Tom Lacey, Phoenix President and CEO.

"Following the decision to restore our leadership position in our core BIOS business, and subsequent valuable feedback from our global customer satisfaction survey, it became immediately clear that we needed to broaden the scope of our strategy and capabilities in Taiwan," said Tom Lacey, President and CEO of Phoenix Technologies. "Taiwan serves as the crux of the world's PC OEM industry and has a growing base of ODM manufacturers. Based on this, we believe it is paramount that our Taiwan branch office be fully empowered to meet customers' needs. As the PC industry is evolving rapidly, we see now as an ideal time to integrate our internal resources to leverage our offerings to this important customer segment. Kelly will lead this charge, and we are confident that her rich industry contacts and leadership in this important market will assist in our broader goal to create additional value for our Company and our shareholders."

"Phoenix has long been acclaimed for its contributions to the PC industry," said Ms. Wu. "The Company's excellent R&D capabilities and long-standing relationships with Taiwan OEMs and ODMs will continue to serve as important corporate assets," said Wu. "I am delighted to join the Company and look forward to adding valuable contributions within the embedded systems market rapid growth and increasing demand in Taiwan. In particular I expect to focus on developing new strategic solutions that maximize value for the Company's customers, employees and shareholders with the support and guidance of the entire management team."

Prior to joining Phoenix, Ms. Wu served as president of BCM Embedded Computer Inc. and vice president of Advansus Corporation since 2008. Both BCM and Advansus are subsidiaries of Advantech Co., Ltd. In those roles, Ms. Wu drove significant revenue growth and developed extensive and highly effective marketing channels for BCM

From 2004 to 2008, Ms. Wu was vice president of VIA Technologies where she was instrumental in creating numerous chip design projects for leading OEM and ODM makers. Prior to VIA Technologies, Ms. Wu worked at Intel Taiwan in various capacities for 16 years. She served as country manager of Intel Taiwan from 2000 to 2004, doubling revenue to US$4.5 billion during that period, and served as an important visionary by introducing Taiwan's PC industry into the international arena.

About Phoenix Technologies Ltd.

Phoenix Technologies Ltd. (Nasdaq: PTEC), the leader in core systems software products, services and embedded technologies, pioneers open standards and delivers innovative solutions that enable the PC industry's top system builders and specifiers to differentiate their systems, reduce time-to-market and increase their revenues. The Company's flagship products -- SecureCore Tiano and Embedded BIOS -- are revolutionizing the PC user experience by delivering unprecedented performance, security, reliability, continuity, and ease-of-use. The Company established industry leadership and created the PC clone industry with its original BIOS product in 1983. Phoenix has over 210 technology patents issued and pending, and has shipped firmware in over one billion systems. Phoenix is headquartered in Milpitas, California with offices worldwide. For more information, visit http://www.phoenix.com.

Phoenix, Phoenix Technologies, Phoenix SecureCore, SecureCore Tiano, Embedded BIOS, and the Phoenix Technologies logo are trademarks and/or registered trademarks of Phoenix Technologies Ltd. All other marks are the marks of their respective owners.

To be added to the Company's email distribution for future news releases, please send your request to [email protected].

Safe Harbor

The statements in this release include forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, regarding, but not limited to, the Company's growth in the Greater China and embedded systems markets. These statements involve risk and uncertainties, including: demand for our products and services in adverse economic conditions; our dependence on key customers; our ability to enhance existing products and develop and market new products and technologies successfully; our ability to achieve and maintain profitability and positive cash flow from operations; our ability to meet our capital requirements in the future; our ability to attract and retain key personnel; product and price competition in our industry and the markets in which we operate; our ability to maintain the average selling price of our core systems software; end-user demand for products incorporating our products; the ability of our customers to introduce and market new products that incorporate our products; our ability to generate additional capital on terms acceptable to us; timing of payment by our customers; risks and unanticipated challenges associated with any transactions involving certain of our businesses; risks associated with any acquisition strategy that we might employ; costs and results of litigation; failure to protect our intellectual property rights; changes in our relationship with leading software and semiconductor companies; and the rate of adoption of new operating system and microprocessor design technology. For a further list and description of risks and uncertainties that could cause actual results to differ materially from those contained in the forward looking statements in this release, we refer you to the Company's filings with the Securities and Exchange Commission, including, but not limited to, its annual report on Form 10-K and quarterly reports on Form 10-Q. All forward-looking statements included in this release are based upon assumptions, forecasts and information available to the Company as of the date hereof, and the Company assumes no obligation to update any such forward-looking statements.

    Investor Relations Contacts:

    The Piacente Group, Investor Relations
    Brandi Floberg or Lee Roth
    Tel. +1 212 481 2050
    [email protected]

SOURCE Phoenix Technologies Ltd.

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