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Chip Design Authors: Jnan Dash, Jason Bloomberg, Trevor Bradley, David Strom

Related Topics: iPhone Developer, Datacenter Automation, Chip Design

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The DAC Fan Club Asks for Favorite DAC Stories on “I Love DAC” Web Site

The DAC Fan Club, founded by Atrenta, Denali and SpringSoft, urges attendees of the upcoming 46th Design Automation Conference (DAC), and those not able to attend this year to share their favorite DAC story and explain why they love DAC at I Love DAC.

What started as an ad-hoc effort by Atrenta, Denali and SpringSoft to offer 600 week-long DAC exhibit passes free of charge has evolved into a true online fan club where the design automation community can connect and share experiences. Each company invites DAC attendees to stop by their booth (Atrenta #1528, Denali #1424, SpringSoft #3367) to pick up an official fan club button, wear it during DAC and win an iPod touch if you are spotted with it on.

“Let’s face it, DAC is the focal point for our industry. With the vast momentum and innovation that exists within the EDA industry, the I Love DAC site provides a place for people to share and reflect on the many experiences that the annual event has on our lives,” said Mike Gianfagna, vice president of marketing for Atrenta. “Atrenta is pleased to be a part of the DAC Fan Club and I hope everyone will join the community and contribute to the collective memory of show.”

“It is at DAC that I most feel part of a real EDA community,” said Scott Sandler, vice president of corporate marketing for SpringSoft, and president of SpringSoft USA. “We hope that the DAC Fan Club gives people around the world a way to tap into that feeling for years to come.”

“Our goal is that this online community not only serve as another common thread that binds us all together, but in addition stimulates and encourages others to become more involved in DAC and the EDA industry,” remarked David Lin, vice president of marketing for Denali.

This year’s DAC will be held July 26-31 at the Moscone Center in San Francisco. For details or to register, visit: www.dac.com.

About Atrenta

Atrenta is the leading provider of Early Design Closure® solutions to radically improve design efficiency throughout the IC design flow. Customers benefit from Atrenta tools and methodologies to capture design intent, explore implementation alternatives, validate RTL and optimize designs early, before expensive and time-consuming detailed implementation. With over 150 customers, including the world’s top 10 semiconductor companies, Atrenta provides the most comprehensive solution in the industry for Early Design Closure. For more information, visit www.atrenta.com. Atrenta, Right from the Start!

About Denali Software

Denali Software, Inc., is a world-leading provider of electronic design automation (EDA) software and intellectual property (IP) for system-on-chip (SoC) design and verification. Denali delivers the industry’s most trusted solutions for deploying USB, PCI Express, NAND Flash and DDR DRAM subsystems. Developers use Denali’s EDA, IP and services to reduce risk and speed time-to-market for electronic system and chip design. Denali is headquartered in Sunnyvale, California and has offices around the world to serve the global electronics industry. More information about Denali, its products and services is available at www.denali.com.

About SpringSoft

SpringSoft, Inc. is a global supplier of specialized automation technologies that accelerate engineers during the design, verification and debug of complex digital, analog and mixed-signal ICs, ASICs, microprocessors, and SoCs. Its award-winning product portfolio features the Novas™ Verification Enhancement and Laker™ Custom IC Design solutions used by more than 400 of today's leading IDM and fabless semiconductor companies, foundries, and electronic systems OEMs. Headquartered in Hsinchu, Taiwan, and San Jose, California, SpringSoft is the largest company in Asia specializing in IC design software and a recognized industry leader in customer service with more than 400 employees located in multiple R&D sites and local support offices around the world. For more information, visit www.springsoft.com.

Atrenta, the Atrenta logo, SpyGlass, and Early Design Closure are registered trademarks of Atrenta, Inc. Atrenta, Denali and SpringSoft acknowledge trademarks or registered trademarks of other organizations for their respective products and services.

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